About
Our Mission
To build upon traditional interpretations of excellence, offering a progressive evaluation of golfing greatness and shine a light on golf courses that achieve excellence in the eyes of enthusiasts across Great Britain & Ireland.
The Golf Course Awards will recognise innovation, inclusivity, and sustainability – golf is a game to be enjoyed by all, and we’re here to celebrate the courses that make it that way.
Our Values
Driving Excellence
Recognising achievement across a broad spectrum of criteria, defining contemporary excellence as innovative and inclusive, ambitious and accessible.
Cutting Edge
Shining a light on bold and pioneering golf courses using innovation to deliver state-of-the-art initiatives and improvements that grow the game for all.
Levelling the Playing Field
Providing a central focus on the importance of accessibility that drives growth and modernisation within the game, broadening its appeal for all.
How will we connect courses with consumers?
Recognise Diverse Userbase
Every golf course offers a unique challenge, with the ideal course varying dramatically from one golfer to another.
Provide Consumer Clarity
With only the most prestigious courses given an official rank, we’ll help golfers navigate the minefield, helping them to find the right course for the right occasion.
Enable National Recognition
A credible and high-profile awards programme with an extensive consumer campaign will support the most ambitious and innovative golf courses in achieving market penetration on a national scale.
Brand Ambassador & Ceremony Host
We’re delighted to be partnering with Nick Dougherty, a former pro-golfer, Sky Sports Broadcaster, and the face of the inspirational and inclusive Tee Time Tips. Nick is committed to grassroots golf, and we share the same values and the same ambition – to recognise and platform great golf courses.
